4 ways to get ROI out of B2B retargeting

Retargeting gives B2B focused companies the greatest opportunity to recapture those users and convert them into sales by serving them specifically targeted content. FierceCMO talked to ZOG Digital’s Kim Giroux about retargeting’s power and how B2B focused companies can use it to produce ROI. ——————– If at first you don’t succeed, try try again.Read the full article