Allstate #ItsGood2Be Twitter Challenge Offers Colleges $150,000 In Scholarships

by Steve Hall
Allstate, a long time sponsor of college football with its Good Hands Field Goal Nets since 2004, is, in celebration of the program’s tenth anniversary, launching a new campaign that includes new ads, PR, promotions and social and digital activations. Central to the campaign is the brand’s #ItsGood2Be Twitter Challenge.Read the full article