ALS Ice Bucket Challenge – What your business can learn from Sarah Palin

by Caitlynn Cush
Posted on 10 September 2014. The “Holy Grail” of any marketing campaign is being able to create viral meme’s on demand. So it is no wonder that when an idea like “planking” or the guy that raised thousands of dollars to make potato salad takes root, marketers start writing opinions about what we can learn by studying the fall-out.Read the full article