Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads

by Ginny Marvin
When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing “Ad Extensions Increase Click Through Rates” in that store window you walk by every day. Now, in another sign of the rise of ad extensions, Google has announced the second line of ad copy will often be replaced by an extension in mobile search ads.Read the full article