Is Your Retargeting Missing The Bullseye?

by Susan Esparza
In my last article, I told you about the retargeting trap – this is where marketers rush to put all their money into retargeting because the conversion rate seems to be so good, but they end up sacrificing the critical elements of filling the funnel. However, there’s another retargeting trap that’s wasting your marketing dollars: bad math.Read the full article