Native ads: how can you measure what you can’t define?

by Chris Smith
A recent study conducted by FaR Partners for Adyoulike, a company which serves in-feed ads to apps and websites, claims native advertising will account for 9.2 percent of total digital display spend by the end of 2014. That statistic has been credulously — and widely – parroted in the trade press. But the study, which attempts to define a zeitgeist (in a way that is perhaps be ...Read the full article