Podcast: How Brands Can Package Their Content to Go Viral

by Joe Lazauskas
Viral content! You hear that term so often nowadays, you’d think it was some uncontrollable disease turning half the world’s population into Snapchatting zombies. But how do you make content go viral consistently? What’s the secret to BuzzFeed and Upworthy’s unprecedented success? Is this even a game that brands can play? Yesterday, I discussed these topics and more on “The ...Read the full article