Results of Content Marketing Efforts Are Disappointing Many

by Jonathan Crowl
Content Marketing, Owned Media, Paid Media, Shared Media, Social Promotion While many marketers say they believe they are creating strong web content, campaign results aren’t meeting established goals and objectives, according to a new survey from OneSpot and 614 Group. The failure to fulfill these business goals is forcing B2B and B2C marketers to decide whether the blame ...Read the full article