SEO and PPC Need to Stop Being Enemies

by Erin Everhart
There, I said it. I’m willing to put down my battle ax if you’re willing to cease fire. For as long as there have been search engines, there have been two views of the best way to own them. Paying vs. earning. Bidding vs. optimizing. PPC vs. SEO. You don’t play for both teams, and rarely is there crossover of leaving one discipline for the other.Read the full article

Multi-Channel Funnels in Google Analytics

In online marketing, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted. But what role did prior website referrals, searches and ads play in that conversion? How much time passed between the visitor's initial interest and his or her purchase? Multi-Channel Funnels - in limited pilot in Google Analytics - will tell this complete story by providing true cross channel reporting on the conversion funnel, showing marketers which digital channels customers interact with before purchase. This new set of reports will help marketers understand how each of their online traffic pieces work together. --Gain insight into which channels customers interact with during the 30 days prior to conversion --Marketers can see which channels initiate, assist, and complete conversions. --Multi-Channel Funnels show interactions with virtually all digital channels, including paid and organic searches, affiliates, social networks, and display ads.