Tackling AdWords’ New Default Close Variants Matching Behavior

by Benjamin Vigneron
There is no shortage of literature about ‘pure’ exact match type going away some time soon. Savvy search marketers love control, and this AdWords update clearly feels like a downgrade. Back in May 2012, I was actually finding it beneficial be able to opt in to or out from Google AdWords’ close variants, depending on your preference: opt in to easily increase coverage at a fa ...Read the full article