The 4 P’s of Global Content Marketing

by Pam Didner
Content Marketing, Earned Media, Owned Media, Paid Media, Shared Media Published 1 min ago | By: Pam Didner Everyone who has studied marketing has been introduced to the 4 P’s of the Marketing Mix, which are Product, Promotion, Place and Price. These 4 P’s were presented by E. Jerome McCarthy, an American marketing professor and the author of the influential textbook Basic ...Read the full article