The Dumbing Down of Pay Per Click

by Marc Poirier
We have reached the level of maturity in the world of PPC where, for many verticals, almost all aspects of a search campaigns can now be automated – at least in theory. It’s just a matter of time until this becomes reality. And for many, the time is now. Everything from set up to keyword selection to targeting to management to optimization and reporting can be automated usin ...Read the full article