These Are the Formulas 5 Major Publishers Use to Grade Their Content

by Sam Petulla
In our latest Contently Labs piece, we answer a question we hear often from current and prospective brand publishers. Today’s question: What are some formulas I can use to calculate the success of my content? Content has been battered around by bad metrics for years, the result of an advertising industry focused on maximizing impressions rather than building relationships be ...Read the full article