3 CPG Brands That Tell Inspiring Stories

by Tessa Wegert
Somewhere just north of the border, a man is running across Canada. Extreme athlete and diabetic Sébastien Sasseville is on his way to Vancouver, and when he arrives in November he’ll have run the equivalent of 180 marathons. It’s a journey that will test his strength and resolve while inspiring millions of Canadians to adopt a healthier lifestyle. It’s all unfolding in a 20-episode web series.Read the full article

Outrun - Episode 1 : The departure - powered by Biotherm Homme

Sebastien is about to start his challenge: run 7,500 km across Canada. For more: http://outrun.canoe.ca A series powered by: http://www.biotherm.ca Produced by Toast Studio, branded content agency : http://www.gotoast.ca