An introduction to pivot tables for digital marketing

by Jeff Rajeck
Many marketing gurus and job ads mention pivot tables as a 'must have' skill. But guides on how to use them are usually too general. Here's a specific example of how - and why - a digital marketer would use pivot tables. As a digital marketer you are often faced with the task of making sense of log files. But log files are a blessing and a curse.Read the full article