Better, Faster, Cheaper…Pick 2

by Larry Marine
I can’t remember how many times I’ve lost a bid because a new client – one that I have not worked with before – chose the cheaper bid. I also can’t count how many times those same clients came back to me, later, to fix the mess the cheaper option produced. When a client settles on the cheaper option, it usually means that they lack the requisite knowledge to accurately compar ...Read the full article