Dying Hard or Hardly Dying? The Economic Viability of Live Digital Conferences

by Andrew Goodman
Last time, I addressed the current state of flux in digital marketing conferences. My take included one expert perspective from an executive leader of one of our major conference series, Mike Grehan. Several others have since weighed in. Matt McGowan, Mike’s past colleague at Incisive Media (and now a strategist with Google), notes that so-called “sponsor-led” conferences len ...Read the full article