From Coffee To Mobile King: How Starbucks Serves Up Its Mobile Strategy

by Soo Jin Oh
The Siren, the emblem of Starbucks, is not only an iconic symbol — she depicts the obsession that the coffee king has cultivated in all of us worldwide. “She is a storyteller, carrying the lore of Starbucks ahead, and remembering our past. In a lot of ways, she’s a muse –always there, inspiring us and pushing us ahead,” a senior writer identified only as Steve M.Read the full article