The Top 10 Ways To Re-Engage Dead Email Subscribers

Seth Godin believes that “marketing is a contest for people’s attention.” Unfortunately, it is a contest that most email marketers are not winning. While many email marketers set up permission-based email lists, an average of 60% of the lists are “dead” email subscribers. This is not acceptable, and it’s something that must be fixed.Read the full article

Email Marketing: How CNET re-engaged inactive subscribers

MarketingSherpa Email Awards 2014 is accepting entries until August 28 -- -- and winners will be given the opportunity to speak at Email Summit 2014. To inspire your entry, we're sharing videos from Email Summit 2013. In this excerpt, Diana Primeau, Director, Member Services, CNET, discusses the importance of cutting out disengaged users from your email list. But, before you start removing people from your list, she says, it's important to send out an email as a last chance, and "give your customers a reason to stay with you. "CNET's last-chance email campaign reengaged almost 9% of its inactive users (users that have been inactive for more than 180 days) that would have otherwise been cut from their list. Watch the full replay at --