Voice of the Customer: The Secret Weapon For Great Landing Page Copy

by Brad Mcmillen
Most digital marketers agree that landing pages can make or break any campaign, be it PPC, social media, email, or display ads. Once you get people to click, the landing page has to convince your visitor to complete the conversion. To assist in the goal of landing page success, a number of software platforms exist to help marketers test landing page elements.Read the full article