Want access to 4.6 million shoppers? eBay gets into the mobile ad biz

by Cynthia Boris
Reaching 4.6 million people is good. Reaching 4.6 million shoppers is even better and that’s what you get with eBay. The massive online ecommerce (no longer just auction) site is about to launch a mobile ad network and the potential is huge. Let’s look at the numbers: 260 million (and counting) global app downloads 3X more engagement than the competition.Read the full article