Why Short-Term Content Campaigns Are Doomed to Fail

by Haniya Rae
Content Marketing, Owned Media There’s a cliché about branded content that holds a lot of truth: “It’s a marathon, not a sprint.” After all, it takes a fair amount of time for most every publisher to build a loyal audience. But for brands accustomed to running—and budgeting for—quick-burst, three- to four-month campaigns, switching to a marathon mindset can be a challenge.Read the full article