5 brands using data to generate blog content

by Shareen Pathak
Like it or not, your brand’s blog is important. According to eMarketer, brand sites and related pages are still the primary way a consumer gets information about a company. A study last year found that 48 percent of online shoppers said they trusted content on brand websites. If that sounds small, it’s still more than the percentage of people who trust mainstream news.Read the full article