Ad extensions will appear in place of second ad text line in mobile AdWords ads

by Jennifer Slegg
Google has announced a change for mobile ads where AdWords will display ad extensions instead of a second ad text line (the second text description line) for mobile ads. The change, which will begin October 15, 2014 means that advertisers will likely want to tweak their ad copy for higher ROI if they only have one line of text versus two.Read the full article