First company abandons .com for new dot-brand gTLD

by Kevin Murphy
Wow. Somebody actually did it. CITIC, China’s biggest conglomerate, has started redirecting its established .com domain to its new dot-brand gTLD, .citic. Specifically, it’s redirecting citic.com (go on, click it!) to limited.citic. Almost everyone reading this post will agree that as a memorable, attractive domain it’s a step backwards.Read the full article