Growing pains (not the sitcom) for YouTube’s ad business

by Cynthia Boris
I’ve been watching a lot of YouTube videos lately and I’ve noticed something – the ads are changing. I’ve noticed that many more of the pre-roll video ads no longer include a skip button. Luckily we’re talking no more than 15 seconds, but I’m not sure that forcing me to watch an ad does the advertiser any good. Then there’s the ad content.Read the full article