The Michelin Man is out there, somewhere, waiting for you to find him. Catch him if you can. The tire company is celebrating its 125th anniversary by taking its fans on a scavenger hunt. The mission is simple: find Bibendum, its centenarian mascot (in the form of a tire-pressure gauge), through geocaching — in which participants navigate to a specific set of GPS coordinates an ...Read the full article
Michelin's Quest for Adventure geocaching contest
Michelin has been driving adventure for 125 years and in honor of that milestone, we're launching a nationwide geocaching contest featuring the iconic Michelin Man. You could win a brand new set of MICHELIN® tires or even a trip for two across the country.