Successful Mobile Advertising Strategies and Optimization

by Douglas Karr
The average mobile ad to reach 1,000 iPhone users is $2.85… not a bad CPM when other mediums cost multiples of that. Not to mention that mobile users are often shopping and ready to make the purchase. But the mobile advertising landscape is both wide and quite confusing. There are dozens of mobile ad platforms and hundreds of ways to reach a mobile user – from ads, to social ad ...Read the full article