Upworthy’s emotional take on native ads

by Brian Morrissey
Upworthy is following in the footsteps of fellow upstart media companies BuzzFeed and Vice in offering brands help with their content. In Upworthy’s case, it is pitching expertise in packaging content in such a way that people can’t help but click — and share — while laughing, crying, feeling outraged or whatever else a brand wants someone to feel.Read the full article