WTF do brands need to know about gaming today?

by Eric Blattberg
First Facebook bought Oculus for $2 billion. Then Amazon bought Twitch for $970 million. Meanwhile, Kim Kardashian’s game is on track to gross $200 million by the end of the year. And you’re just sitting there, scratching your head. The video games industry is one of the most widely misunderstood components of the modern media landscape.Read the full article