The Future Is Now: 4 Rules for the Post-Advertising Age

by Kirk Cheyfitz
With abject apologies to the young Bob Dylan, nobody in adland needs a weatherman to know which way the wind blows these days. It blows toward great content. Seriously? We’re gonna have another debate about the future of advertising? It’s a little late for that. But there’s still time, I think, for a heart-to-heart about how, and how quickly, we get there.Read the full article