10 Conversion Psychology Resources That Will Make You a Smarter Marketer

by Ritika Puri
You don’t have to be Freud to understand how your prospects think. Image by Alan Turkus via Flickr. Smart marketers know that conversion rate optimization is important. We run A/B tests to test our assumptions, but we’re sometimes left to wonder what it is about the winning variation that just makes it convert better. It doesn’t have to be a mystery.Read the full article