7 Things to Consider When Budgeting Your PR Dollars

by Jim Dougherty
I received an email yesterday from a friend asking for some advice about what she should do with their website. She articulated (in great detail) the pros and cons of revamping her website. I struggled how to respond, and finally wrote this back: “I think that I get too excited about shiny objects to give you an objective opinion.Read the full article

  • Why public relations gets no respect

    fortune.com - 11 readers, 3 Tweets - There's no Mad Men for PR. But social media may change that. FORTUNE -- Public relations is not taken seriously as a function of business or as a profession. US companies spend $150 billion annually on advertising and only $5 billion on public relations, according to eMarketer and PRSA respectively. Advertising professionals make up to…