Gucci, Sony and Jack Daniels kick off Flipboard’s new video advertising program

by Cynthia Boris
The biggest advantage digital magazines have over print magazines is the ability to interact with the reader. With a simple tap the reader can open a slide show, listen to a sound bite or watch a story unfold before their eyes. Now, Flipboard is bringing that same level of interactivity to the magazine ad. Flipboard is a personalized magazine app that runs on everything from iOS to Blackberry.Read the full article