How digital & social media are changing the way movies are marketed

by David Moth
The internet and digital media have been accused of contributing to the slow demise of the movie industry, however it’s also a fact that digital has enabled filmmakers on a budget to attract a wider audience than was possible in the analogue age. Social media has been one of the obvious agents of change, as films can gain huge amount of buzz through word-of-mouth.Read the full article

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