How To Create Brand Names and Domain Names That Don’t Suck

by Jeff Bullas
What’s in a name? I inherited a strange surname in which I had no input due to being born into a certain family….and I then discovered that the schoolyard was sometimes unkind. Names surfaced like Bullarse, Bullshit and Bullfrog. For many years I thought that it would have been better to have had a name like Smith, Brown or even Jones. Maybe a bit boring but safe.Read the full article