On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google

by Ginny Marvin
Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend, AdGooroo found that an average 171 advertisers were bidding on each of those keywords.Read the full article