Schuh's adoption of responsive design and the importance of mobile first

by Graham Charlton
Footwear retailer Schuh has just launched a new responsive site, but previously used its outlet site, Branch309, as a pilot for this. The development of this site, and the lessons learned, have been applied to the main site, and highlight the advantages of 'mobile-first' thinking. In other words, designing for the simplicity of the mobile experience has benefits for desktop users too.Read the full article