'Think Outside the Box' and Other Marketing Phrases You Need to Stop Using

As a marketer, you may appreciate some good old hype words or phrases now and then. (Some marketers just adore them! They love using hype words or phrases even more than Kanye West loves Kanye West.) Hype words aren't all bad, but when overused—like in the headline, for example—they look silly. What Makes a Hype Word? A hype word is a word that has a very ordinary meaning ...Read the full article