Who’s Managing Your PPC? Pros and Con’s of In-House and Agency

by Jeff Baum
Once goals have been defined, budgeting and measurement plans have been established, and its been decided what strategies and tactics are going to be implemented, the next question is who will manage the PPC program? There are 3 ways to manage PPC programs: In-House Management Employ an Agency Combination of In-House and Agency (Hybrid approach) Let’s now take a look at each approach and e.Read the full article