4 Things Search Marketers Can Do to Ensure a Happy Holiday

by Kelly Wrather
The holiday shopping season can be make or break for marketers as many count on sales to soar during this time of year. Last year, paid search continued to be a top performer with impressions, click and revenue reaching record highs. Given the performance and opportunities for expansion that paid search affords, advertisers are investing more in this channel with each passing ...Read the full article