Aetna’s team of marketing technologists: don’t call them shadow IT

by Scott Brinker
The roles of marketing technologists — including senior chief marketing technologists — still have high variance from one organization to another. In some, they are solo operators, serving as diplomats, translators, and expeditors between technical and marketing teams. In others, they run small teams under the label of something else, such as marketing operations or traditional IT.Read the full article