Bauer Media looks to get its digital mojo

by Chris Smith
Bauer Media, like all magazine publishers in the throes of digital transition, is sprucing up its content by using the latest digital tools. For London Fashion Week, which winds down today, Bauer lifestyle brands Grazia and The Debrief are leaning on everything from backstage footage filmed via Google Glass to content from designer Henry Holland distributed on Snapchat.Read the full article


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