Big Brand Digital – Wotif’s Michael Betteridge

by Chris Butterworth
Our last Big Brand Digital interview left us with a taste for more. In our second in the series, we speak to Michael Betteridge, who gives us the low down on the inner workings at Wotif and the decision making process for their latest campaign, Wotifia. The result is a real treat, and a rare insight for many digital marketers into integrated, cross channel marketing at one ...Read the full article

Welcome to Wonderful Wotifia

Wotif- Wonderful Wotifia, there's nowhere quite like it, yet it's everywhere you've ever wanted to go: http://bit.ly/1rg5Clj For everyone singing along at home … “You can jump on a cruise if you’re seventy-five” “Or crap yourself on a shark dive.” “Or spin the lazy susan until you’re tired, so tired.” “You can dance like nobody’s watching” “Or watch some foxy boxing.” “It’s not a place for the dull or uninspired.” “Welcome to Wotifia” “It’s fun to be a visita” “The others are less spiffier that’s our claim” "You can Karaoke all night with your favourite song” “Hogging the mike all night long” “Ski ‘til you dislocate your left knee” “You can be a bum under the sun” “And watch fake tan begin to run,” “It does that when you walk out of the sea.” “Welcome to Wotifia” “It’s fun to be a visita” “The others are less spiffier that’s our claim.” “Welcome to Wotifia” “It’s hard to rhyme Wotifia” “In a jiffier?” “But just welcome to Wotifia.”