Coke gets nostalgic with the relaunch of its Surge brand

by Tanya Dua
Coca Cola is betting that a surge of nostalgia can help it revive its dormant Surge brand, the caffeine-packed 1990s competitor to Pepsi’s Mountain Dew. The announcement this week — met with a chorus of cheers and OMGs on Twitter — was the culmination of a lobbying effort launched by a trio of (wait for it) millennials.Read the full article

Coca-Cola re-releases SURGE Soda!

After a 12 year absence, everyone’s favorite energy soda, SURGE, is back! First launched in 1996, SURGE was a hit with teens and adults alike. After a hiatus, The Coca-Cola Company is bringing the drink back to the excitement and celebration of fans. SURGE is a beloved citrus soda with a fully loaded taste that awakens a familiar rush from back in the day This is the first time a Coca-Cola beverage is being sold exclusively through an online retailer, Order it today: