For more than 65 years, Land Rover has been building the durable luxury SUVs that bear its name. In 2013, looking for new ways to create awareness for its Range Rover model among car buyers, Land Rover partnered with Google on a cross-channel strategy that would engage shoppers at every touchpoint of their buying journey.Read the full article
Land Rover hits 15% in digital sales with help from cross-channel marketing
For more than 60 years, Land Rover has set their vehicles apart by pairing luxury with performance. Recently, they partnered with Google to bring the Land Rover experience and brand to consumers across the web.