Facebook SPMD Kenshoo Acquires PMD Adquant

by David Cohen
A Facebook Strategic Preferred Marketing Developer swallowed up a Facebook Preferred Marketing Developer, as predictive marketing software provider Kenshoo announced its acquisition of software-as-a-service platform Adquant. Kenshoo said in a release announcing the acquisition that “executives and other key personnel” from Adquant will join the Kenshoo team, and Adquant clie ...Read the full article