Google’s biggest spender could be their next biggest competitor

by Cynthia Boris
Last year, Amazon spent $157.7 million on Google U.S. search ads. As this chart from AdAge shows, they were the number one buyer of ads by far, which is ironic since they’re actively working on an advertising network of their own. Yep, Amazon is paying big money to a company they hope to compete with in the future. It’s really not all that surprising.Read the full article