How Oreo Timed Its Cross-Channel Cookie Dough Campaign To The Tee

by Lucy Hitz
Oreo has a great sense of timing on social. We saw this in February 2013, when the brand used the Superbowl blackout drive attention and engagement towards its Twitter presence, and I see it now — in the month of August 2014 alone, Oreo catered to a social audience of 38,129,425 across Facebook, Twitter, Instagram, YouTube, Pinterest, Google+, and Tumblr.Read the full article