How to make stock video go viral

by Eric Blattberg
Jon Parker and Sheldon Popiel flourish within constraints. With the creative team at 20-person Dissolve, their stock footage startup, Parker and Popiel have produced a series of viral hits this year. “This is a Generic Brand Video” skews empty corporate ads full of smiling children and time-lapsed highways.Read the full article

This Is a Generic Brand Video

This Is a Generic Brand Video is a generic brand video of “This Is a Generic Brand Video,” written by Kendra Eash for McSweeney’s Internet Tendency. No surprise, it’s made entirely with stock footage. All video clips used are from See and license them here:

The original piece is published on McSweeney’s:

Narrated by Dallas McClain.

Music: “Piano Work 02” by rysktchkw
Available under Creative Commons License from SoundCloud at

Cutezilla 可愛い

When a scientist’s “pet project” goes horribly wrong… it’s humankind’s turn to beg!

A trailer for a movie made entirely with stock footage from Dissolve. See and license the clips used at

Music: Pharatonic by Justin Marcellus, licensed via Audiosocket:

Emoji Among Us: The Documentary

Emoji have become an inescapable part of our daily lives. This short film examines the far-reaching impact of these very special characters. Can you find the 68 emoji species shown in this video?

Made entirely with footage from Dissolve. See and license the clips used at

Dedicated to Shigetaka Kurita, the inventor of emoji.

Inspired by the work of Sir David Attenborough: and the #emojidaydream project by Able Parris:

Scenes You’ve Seen: Blockbuster movies recreated with stock footage

Scenes you’ve seen … or have you? Using Dissolve stock footage – and the magic of editing – we’ve created this impressionistic homage to some classic movies. Can you name all 14 films?

See and license the clips used at

Music: “Retro Smash Hit” by Pat Andrews, licensed from Audiosocket

If you would like to publish or broadcast this video, please contact us at or on Twitter at @dissolve.